The Final Step’s Anti Spam Policy

Last reviewed: 13th November 2026

1. Our commitment

The Final Step Limited ("we", "us") does not send spam and does not tolerate it. We send email marketing only in line with the Privacy and Electronic Communications Regulations 2003 (PECR), the UK GDPR, the Data Protection Act 2018 and the terms of the email and CRM service providers we use.

2. What we mean by spam

Spam is unsolicited bulk email sent without the recipient's consent or another lawful basis. It includes email that hides the sender's identity, uses misleading subject lines, or gives no working way to unsubscribe.

3. Who we email

    • Customers, prospects and contacts who have opted in to hear from us, for example through our website forms, events or direct conversations.
    • Existing customers and people who have asked about our services, who may hear about our own similar services where they were offered the chance to opt out when we collected their details.
    • Named contacts at organisations where our services are likely to be relevant, using business details that are publicly available, collected at events, or identified through business intent signals. We contact them on the basis of legitimate interest, only at corporate email addresses, and record that basis in our CRM. Unless they have opted in, they are not added to our marketing lists: they receive individual email campaigns, limited to no more than once a quarter, each with a one-click opt-out that we honour permanently.

4. What we never do

    • Buy, rent or borrow email lists.
    • Sell, rent or share your email address with third parties for their marketing.
    • Use false or misleading sender names, headers or subject lines.

5. Every marketing email we send

    • Clearly identifies The Final Step Limited as the sender.
    • Includes our registered company address and contact details.
    • Contains a working one-click unsubscribe link.

6. Unsubscribing

You can opt out at any time using the link in any of our emails, or by emailing contact@thefinalstep.co.uk. Unsubscribing through the link takes effect immediately. Opt-out requests sent by email or reply are normally actioned within 2 working days. Either way, your address is added to a suppression list so you are not emailed again.

7. Keeping our lists clean

We authenticate our email with SPF, DKIM and DMARC. We remove hard bounces immediately, regularly remove contacts who have not engaged, and monitor bounce and complaint rates to keep them within industry limits.

8. Staff and partners

Our staff and anyone sending on our behalf must follow this policy. Breaches are investigated and may lead to disciplinary action or termination of the arrangement.

9. Reporting spam

If you think you have received unwanted email from us, forward it with full headers to contact@thefinalstep.co.uk] or call 020 7572 0000. We will investigate and reply within two working days. You can also complain to the Information Commissioner's Office at ico.org.uk.

10. More information

See our Privacy Policy for how we handle personal data. The Final Step Limited, registered in England and Wales, company number 3385484, registered office 35 Ballards Lane, London N3 1XW.