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Apple made iTunes Match available in the UK last Friday (16th December). iTunes Match allows you to store your music collection, even if not purchased through iTunes, on Apple’s servers in its iCloud.
Any music that is available through iTunes is then matched and can be synchronised across up to ten devices (they must run iOS 5), so that your music collection is available on all your devices. The music is played in iTunes standard quality, regardless of how you uploaded it. There is an annual subscription service to pay. You can find out more detail here.